Welcome back to another Kickstarter Conversation! Today I am pleased to be joined by Jason De La Torre who is joining us today to talk about his comic book Kickstarter: Star Mage. Thank you for joining us today Jason!
Jason: Thanks so much for having me. It’s a great honor to speak with you.
Star Mage conjures up all sorts of ideas and images, yet the story described isn’t one that many might expect based on the title alone. Would you care to describe Star Mage and what makes it special?
Jason: StarMage is a little different in that it fuses two popular subgenres of Sci-Fi Fantasy - it’s a bit Harry Potter, a bit Star Wars with some other unique twists thrown in.
I don’t know about when you were in school, but if you gave me immense cosmic power and a bully to aim it at, well I’m not sure how pretty it’d be. Do we get at least a little “bully busting” before he heads off into space to learn to fully control his powers?
Jason: Ha, we all wouldn’t mind seeing the bully get there’s huh? Unfortunately not to the Earth bullies. Darien is more confused and frightened, not realizing why he was able to escape the bullies’ trap and when he sees them arrive on scene, he darts into the woods where Arylos finds them.
Darien does see a parallel situation arise in Eridu and the bully alien does get his!
This isn’t the first time you attempted to Kickstarter Star Mage, what happened last time that caused you to cancel it? What did you do differently this time to succeed within 71 hours of launch?
Jason: It was really self-inflicted chaos. It was our first time running a kickstarter and we put out terrible rewards, had a bad video, didn’t communicate our message well and failed to properly market the campaign.
When you do all of those things incorrectly, you’re going to get the expected result.
So we revamped our rewards structure, set a much more reasonable goal, recreated our video, prepped our social network and it was a dramatic improvement.